Hello,
Welcome to my UI/UX Diary
UI/UX since 2020Sr. UI/UX designer and researcher at Arya.ai, designing AI products for banking, insurance and fintech.
Just love finding out and understanding user pain points and then designing their experience smooth
My top 4 projects @ Arya.ai
Arya.ai's self-serve platform to try, buy and use AI APIs - redesigned so trying an API takes one click.
Extracts structured data from scanned documents, flags fraud and speeds up KYC and loan reviews for banks and insurers.
An AI API gateway to publish, secure, manage and monitor APIs - made simple for teams without dedicated DevOps.
Ver. 1
Then came ver. 2
The company website, redesigned twice - a lively dark ver. 2, then a ver. 3 for the Horizon AI rebrand.
Ver. 2 - the start
Then came ver. 3
Only designer for my projects then, in a group of 3–5 designers.
Customer portal ver. 2, ver. 3, SDKs and more - entirely my responsibility as a UX person, with my design manager guiding.
Love Note - a study on “companionship”. UI/UX design and research with 1 other designer. Here I learnt the end-to-end product roadmap for the 1st time.
View the journeyEnd-to-end research - the place where I learnt research for the 1st time.
I come from a B.E. in Computer Science, so I did multiple design specialisations - starting with the UI Design Specialization from the University of Minnesota.
Positivism - mental health app (UI design capstone project) ↗And more from:
As I learn and experience in my journey, I want to share it with the community - so that I leave my footprints in this world. And we also exchange knowledge, and meet like-minded (super amazing) people!
Find this workaholic pookie @ Freelance
My design journey
Only designer then,
now with 1 other
Walkthrough - Existing product on website
Competitor’s Anaysis
Secondary Research
Personas
User Interviews
Ideations
Moodboard
User flow
Screen flow
Wireframing
Components
Hi-Fi Design
Discussions when needed
Prototyping
A/B Tests
User tests
Understanding the requirements
Secondary Research
Competitor’s Analysis
Personas
Ideations & Moodboard
Helping developers a little
Rough sketch & Wireframing
High Fidelity - UI and UX (Different versions)
Deciding UI elements
Discussions with stakeholders
A/B Tests
Deciding Screen Flow/ Structure
Usability Testing
Regular polishing & testing - modifications
Understanding the requirements
Competitor’s Analysis
Personas
Moodboard
Secondary Research
Wireframes & Iterations
Deciding Screen Flows/ Structure
Discussions with Stakeholders
Helping developers a little
Deciding the UI elements
Testing Hypothesis
Usability Testing
High Fidelity - UI and UX (Different versions, as required)
A/B Tests
Flow Testing
Understanding the requirements
Understanding the needs
Analysing tests feedbacks
Moodboard
UI Redesign
Wireframes & Iterations
Deciding the UI elements
Helping developers a little
Further Usability Tests
Discussions with Stakeholders
Understanding the requirements
UI/UX Audit
Eye Tracking (Microsoft Clarity)
Walkthrough, Understanding product
Rough sketch and wireframing
Competitor’s Analysis
High Fidelity Design
Personas
Deciding the UI elements
Discussion with stakeholders
A/B Tests
Microsoft Clarity
Testing use cases - reporting bugs
Flow Testing
Helping developers a little
Regular polishing & testing - modifications
Ideations & Moodboard
Secondary Research
Deciding User Flow/ Screen Structure
Graphics as needed
Understanding the requirements
made design components to adapt v.3, according to v.2
Microsoft Clarity
Testing use cases - reporting bugs, problems.
Design System
New screens from scratch
Only designer FOR MY PROJECTS THEN, IN A GROUP OF 3-5 Designers
Understanding the requirements
Secondary Research
Building Use Cases
Product walkthrough - noted my UX, reported bugs, problems.
Eye Tracking - Microsoft Clarity
Competitor’s Analysis
Documentations - Error cases, Product Interactions, etc.
Heuristic Evaluations
Personas
Flowchart
Screen flows
Brainstorming
Prototyping
User Journey Flows
Design System
Ideations, discussions and collaborations
High - Fidelity Design
Usability Testing
A/B Testing
On-Field Research
Eye - Tracking
Google Analytics
Hypothesis
Testing use cases - reporting bugs, problems.
Analysing Metrics and Qualitative data
Interviews
Collecting Data
UI Testing
“Produce” ideation and research
Rough Sketch, Wireframing
Understanding the “problem statement”
Secondary Research
Competitor’s Analysis
User Interview
Flow Models
User Flows
Brainstorming
Use Cases & Real World Scenerios
Deciding USPs
Feature Documentation
Information Architecture
Wireframing
Documentations
Pitching (Partially done)
Value Proposition Canvas
Video & Image Making
Naming and Deciding Tagline
Deciding Color palette & Typography
Testing Hypothesis
Logo Making
High Fidelity - app
High Fidelity - website
User Testing
Hiring
Ideation with content developers
A/B Testing
App and website testing
Regular communication with development team.
Monitoring and managing content development
User surveys
Understanding the “problem statement”
Sending Emails to the users
Sending Emails to the users
App Testing
Understanding Analytics
Ideation with the HR
Documentation for plans and packs
User Survey
A/B Testing
Co-ordinating with UX and Graphic Designers
Eye Tracking - Mixpanel ; Smartlook
Documentation for UX and development changes
Secondary Research
Market Survey
Competitor’s Analysis
Understanding the “problem statement”
Secondary Research
Competitor’s Analysis
Phone Surveys
User Surveys - Forms
Survey - Creation, Execution, Analysis
Data collection and analysis
App Testing
Eye Tracking - Mixpanel ; Smartlook
Understanding Analytics
Monetization of app - plannings with core team.
Documentation - Features, Development and UX changes, plans and packs
Co-ordinate with UX designers
Secondary Research
Competitor’s Analysis
Surveys
User Interviews
Gathering, arranging and analysing qualitative data
Survey - Creation, Execution, Analysis
Leading and managing
Collaborations
Research Report
Brainstorming
Ideations
Communications and presentations
Ideation
Paper Prototype
Working Prototype
User Research
Walkthrough and Heuristic Evaluation
User Test Plan
Conducting user test and understanding
VIEW THE RECENT, TOP PROJECTS →
EU laws & regulations
A few demo screens
CKYC portal
Data extraction
Cashflow forecast
Graphics & everything
Tickle
Party Signup
